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We have be-come irrevocably involved with, and responsible for, each other.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Irrevocably
Responsible
Involved
Media
Come
More quotes by Marshall McLuhan
The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Money is a poor man's credit card.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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I wouldn't have seen it if I hadn't believed it.
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We impose the form of the old on the content of the new.
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Any breakdown is a breakthrough.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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I do not explain, I explore.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Obsolescence never meant the end of anything, it's just the beginning.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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