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We have be-come irrevocably involved with, and responsible for, each other.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Media
Come
Irrevocably
Responsible
Involved
More quotes by Marshall McLuhan
Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The 'content' of any medium is always another medium.
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All discoveries in art and science result from an accumulation of errors.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The media have substituted themselves for the older world.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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If it works, it's obsolete.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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When things come at you very fast, naturally you lose touch with yourself.
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