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We have be-come irrevocably involved with, and responsible for, each other.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Irrevocably
Responsible
Involved
Media
Come
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Anything that's popular is a rear-view image.
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At electric speed, all forms are pushed to the limits of their potential.
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The ignorance of how to use knowledge stockpiles exponentially.
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The method of our time is to use not a single but multiple models for exploration.
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People who write obscurely are either unskilled in writing or up to mischief.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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Current illusion is that science has abolished all natural laws.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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All discoveries in art and science result from an accumulation of errors.
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The new media are not bridges between man and nature - they are nature...
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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