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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
World
Lived
Emotion
Media
Dark
Directionless
Space
Acoustic
Writing
Acoustics
Mind
Boundless
Men
Invented
More quotes by Marshall McLuhan
The content or time-clothing of any medium or culture is the preceding medium or culture.
Marshall McLuhan
The 'expert' is the man who stays put.
Marshall McLuhan
Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
Marshall McLuhan
North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
Marshall McLuhan
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan
Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
Marshall McLuhan
For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
Marshall McLuhan
Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhan
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
Marshall McLuhan
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
Marshall McLuhan
The rythms of typing favour short, concise sentences, sentences with oral form.
Marshall McLuhan
All advertising advertises advertising.
Marshall McLuhan
The 'content' of any medium is always another medium.
Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
Marshall McLuhan
As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhan
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
Obsolescence is the moment of superabundance.
Marshall McLuhan
