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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
World
Lived
Emotion
Media
Dark
Directionless
Space
Acoustic
Writing
Acoustics
Mind
Boundless
Men
Invented
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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We impose the form of the old on the content of the new.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Typographic man can express but is helpless to read the configurations of print technology.
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Schizophrenia may be a necessary consequence of literacy.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Publication is a self-invasion of privacy.
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A nomadic society cannot experience enclosed space.
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