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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Writing
Acoustics
Mind
Boundless
Men
Invented
World
Lived
Emotion
Media
Dark
Directionless
Space
Acoustic
More quotes by Marshall McLuhan
Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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The price of eternal vigilance is indifference.
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All advertising advertises advertising.
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I may be wrong, but I'm never in doubt.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The more the data banks record about each one of us, the less we exist.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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