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Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Fashion
Ends
Anything
Never
Obsolescence
Meant
Beginning
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Publication is a self-invasion of privacy.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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I may be wrong, but I'm never in doubt.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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We don't know who discovered water, but we know it wasn't the fish.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The name of a man is a numbing blow from which he never recovers.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Photography turns people into things and their image into a mass consumer product.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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