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Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Meant
Beginning
Fashion
Ends
Anything
Never
Obsolescence
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Fish did not discover water.
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It is the framework which changes with each new technology and not just the picture within the frame.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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At electric speed, all forms are pushed to the limits of their potential.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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... Their power to see environments as they really are.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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What goes on inside the school is an interruption of education.
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I may be wrong, but I'm never in doubt.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Affluence creates poverty.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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We have be-come irrevocably involved with, and responsible for, each other.
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