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Any breakdown is a breakthrough.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Breakdown
Breakthrough
Illness
More quotes by Marshall McLuhan
Innovation for holders of conventional wisdom is not novelty but annihilation.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Electricity does not centralize, but decentralizes.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Photography turns people into things and their image into a mass consumer product.
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The new media are not bridges between man and nature - they are nature...
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Clear prose indicates the absence of thought.
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All advertising advertises advertising.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Schizophrenia may be a necessary consequence of literacy.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Obsolescence never meant the end of anything, it's just the beginning.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan