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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Everybody
Makes
Made
Gutenberg
Xerox
Publisher
Publishers
Machines
Reader
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Advertising is an environmental striptease for a world of abundance.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Language is a form of organized stutter.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Most people are alive in an earlier time, but you must be alive in our own time.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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Any breakdown is a breakthrough.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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The new media are not bridges between man and nature - they are nature...
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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If it works, it's obsolete.
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The mother tongue is propaganda.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The age of automation is going to be the age of do it yourself.
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It is the framework which changes with each new technology and not just the picture within the frame.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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Nobody can commit photography alone.
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