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Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Publishers
Machines
Reader
Everybody
Makes
Made
Gutenberg
Xerox
Publisher

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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Invention is the mother of necessities.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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The method of our time is to use not a single but multiple models for exploration.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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Art is anything you can get away with.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Current illusion is that science has abolished all natural laws.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The 'expert' is the man who stays put.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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The 'content' of any medium is always another medium.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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