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The price of eternal vigilance is indifference.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Vigilance
Indifference
Price
Defense
Eternal
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Publication is a self-invasion of privacy.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The name of a man is a numbing blow from which he never recovers.
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Any breakdown is a breakthrough.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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People who write obscurely are either unskilled in writing or up to mischief.
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We become what we behold. We shape our tools and then our tools shape us.
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The mother tongue is propaganda.
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The media have substituted themselves for the older world.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The story begins only when the book closes.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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The new media are not bridges between man and nature - they are nature...
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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