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The price of eternal vigilance is indifference.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Defense
Eternal
Vigilance
Indifference
Price

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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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All discoveries in art and science result from an accumulation of errors.
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Anything that's popular is a rear-view image.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The most human thing about us is our technology.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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First we build the tools, then they build us.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Invention is the mother of necessities.
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