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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Form
Medium
Human
Mediums
Humans
Search
Message
Messages
Shapes
Associations
Communication
Controls
Action
Association

More quotes by Marshall McLuhan

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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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Nobody can commit photography alone.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Obsolescence is the moment of superabundance.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Publication is a self-invasion of privacy.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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The 'content' of any medium is always another medium.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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A nomadic society cannot experience enclosed space.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Only a fraction of the history of literacy has been typographic.
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