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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Messages
Shapes
Associations
Communication
Controls
Action
Association
Form
Medium
Human
Mediums
Humans
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More quotes by Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
Marshall McLuhan
Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
Marshall McLuhan
People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
Marshall McLuhan
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Marshall McLuhan
While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
Marshall McLuhan
The ignorance of how to use knowledge stockpiles exponentially.
Marshall McLuhan
The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhan
A nomadic society cannot experience enclosed space.
Marshall McLuhan
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan
Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
Marshall McLuhan
Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
Marshall McLuhan
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
Marshall McLuhan
The specialist is one who never makes small mistakes while moving toward the grand fallacy.
Marshall McLuhan
A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhan
Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
Marshall McLuhan
Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
Marshall McLuhan
Man works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhan
Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Marshall McLuhan
The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
Marshall McLuhan
