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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Form
Medium
Human
Mediums
Humans
Search
Message
Messages
Shapes
Associations
Communication
Controls
Action
Association

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People who write obscurely are either unskilled in writing or up to mischief.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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We become what we behold. We shape our tools and then our tools shape us.
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Affluence creates poverty.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Our motor car is our supreme form of privacy when we are away from home.
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Typographic man can express but is helpless to read the configurations of print technology.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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The mother tongue is propaganda.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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