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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Messages
Shapes
Associations
Communication
Controls
Action
Association
Form
Medium
Human
Mediums
Humans
Search
Message

More quotes by Marshall McLuhan

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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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The mother tongue is propaganda.
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We become what we behold. We shape our tools and then our tools shape us.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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I do not explain, I explore.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Canada is the only country in the world that knows how to live without an identity.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Obsolescence is the moment of superabundance.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Language is a form of organized stutter.
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Only the vanquished remember history.
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The ignorance of how to use knowledge stockpiles exponentially.
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All media are extensions of some human faculty- psychic or physical.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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At electric speed, all forms are pushed to the limits of their potential.
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