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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Communication
Controls
Action
Association
Form
Medium
Human
Mediums
Humans
Search
Message
Messages
Shapes
Associations

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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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All discoveries in art and science result from an accumulation of errors.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The more the data banks record about each one of us, the less we exist.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Primitivism has become the vulgar cliché of much modern art and speculation.
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