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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Message
Messages
Associations
Shapes
Controls
Communication
Association
Action
Medium
Form
Mediums
Human
Humans
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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All discoveries in art and science result from an accumulation of errors.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The ignorance of how to use knowledge stockpiles exponentially.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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All advertising advertises advertising.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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Most of our assumptions have outlived their uselessness.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Obsolescence is the moment of superabundance.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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