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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Action
Association
Form
Medium
Human
Mediums
Humans
Search
Message
Messages
Shapes
Associations
Communication
Controls
More quotes by Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy.
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Fish did not discover water.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Affluence creates poverty.
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It is possible to deal with the entire environment as a work of art.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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When things come at you very fast, naturally you lose touch with yourself.
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The global village is a place of very arduous interfaces and very abrasive situations.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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