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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Politics
Successor
Times
Successors
Sense
Propaganda
Whole
Ideology
Message
Messages
Impact
Technology
More quotes by Marshall McLuhan
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Fish did not discover water.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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We have be-come irrevocably involved with, and responsible for, each other.
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We become what we behold. We shape our tools and then our tools shape us.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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