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The 'content' of any medium is always another medium.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Medium
Mediums
Content
Another
Always

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The huge advantage of Canada is its backwardness.
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The new electronic independence re-creates the world in the image of a global village.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Life. Consider the alternative.
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The name of a man is a numbing blow from which he never recovers.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Photography turns people into things and their image into a mass consumer product.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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The bible belt is oral territory and therefore despised by the literati.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Jokes are grievances.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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