Quote

The 'content' of any medium is always another medium.

Marshall McLuhan

Change background

T
T
T

Change font

TAGS & TOPICS

Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Medium
Mediums
Content
Another
Always

More quotes by Marshall McLuhan

Image
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan
Image
The method of our time is to use not a single but multiple models for exploration.
Marshall McLuhan
Image
In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
Marshall McLuhan
Image
The media have substituted themselves for the older world.
Marshall McLuhan
Image
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
Image
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
Image
It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
Image
Mass man is a phenomenon of electric speed, not of physical quantity.
Marshall McLuhan
Image
Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
Marshall McLuhan
Image
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
Image
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
Marshall McLuhan
Image
There is no individualism in Eastern or oral cultures.
Marshall McLuhan
Image
In antiquity and the Middle Ages reading was necessarily reading aloud.
Marshall McLuhan
Image
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
Marshall McLuhan
Image
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
Image
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
Image
The 'expert' is the man who stays put.
Marshall McLuhan
Image
Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
Marshall McLuhan
Image
The story begins only when the book closes.
Marshall McLuhan
Image
Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
Marshall McLuhan