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The 'content' of any medium is always another medium.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Medium
Mediums
Content
Another
Always

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We become what we behold. We shape our tools and then our tools shape us.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Anything that's popular is a rear-view image.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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I don't necessarily agree with everything I say.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The new media are not bridges between man and nature - they are nature...
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Life. Consider the alternative.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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