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The 'content' of any medium is always another medium.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Mediums
Content
Another
Always
Medium
More quotes by Marshall McLuhan
Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
Marshall McLuhan
Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
Marshall McLuhan
Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
Marshall McLuhan
All discoveries in art and science result from an accumulation of errors.
Marshall McLuhan
The name of a man is a numbing blow from which he never recovers.
Marshall McLuhan
At electric speed, all forms are pushed to the limits of their potential.
Marshall McLuhan
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan
Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
Marshall McLuhan
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
Only the vanquished remember history.
Marshall McLuhan
We have be-come irrevocably involved with, and responsible for, each other.
Marshall McLuhan
There is no individualism in Eastern or oral cultures.
Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan
First we shape our tools, thereafter they shape us
Marshall McLuhan
The specialist is one who never makes small mistakes while moving toward the grand fallacy.
Marshall McLuhan
I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
Marshall McLuhan
Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
Marshall McLuhan
