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We impose the form of the old on the content of the new.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Form
Impose
Content

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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The name of a man is a numbing blow from which he never recovers.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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It is possible to deal with the entire environment as a work of art.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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A nomadic society cannot experience enclosed space.
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... Their power to see environments as they really are.
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All discoveries in art and science result from an accumulation of errors.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Invention is the mother of necessities.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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