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We impose the form of the old on the content of the new.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Form
Impose
Content

More quotes by Marshall McLuhan

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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
Marshall McLuhan
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
Marshall McLuhan
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The story begins only when the book closes.
Marshall McLuhan
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
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Our technology forces us to live mythically
Marshall McLuhan
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Fish did not discover water.
Marshall McLuhan
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Most of our assumptions have outlived their uselessness.
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The method of our time is to use not a single but multiple models for exploration.
Marshall McLuhan
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
Marshall McLuhan
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
Marshall McLuhan
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
Marshall McLuhan
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
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Nobody can commit photography alone.
Marshall McLuhan
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Marshall McLuhan
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Publication is a self-invasion of privacy.
Marshall McLuhan
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American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan