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We impose the form of the old on the content of the new.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Impose
Content
Form

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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Advertising is an environmental striptease for a world of abundance.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Life. Consider the alternative.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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The 'content' of any medium is always another medium.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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The age of automation is going to be the age of do it yourself.
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