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We impose the form of the old on the content of the new.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Impose
Content
Form
More quotes by Marshall McLuhan
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Invention is the mother of necessities.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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We have to find the environments in which it will be possible to live with our new inventions.
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A typewriter is a means of transcribing thought, not expressing it.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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... Their power to see environments as they really are.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The new media are not bridges between man and nature - they are nature...
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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I do not explain, I explore.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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The more the data banks record about each one of us, the less we exist.
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