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The 'expert' is the man who stays put.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Expert
Stays
Experts
Men

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the only people who have proof of their sanity are those who have been discharged from mental institutions
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Typographic man can express but is helpless to read the configurations of print technology.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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All media are extensions of some human faculty- psychic or physical.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Only the vanquished remember history.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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People don't actually read newspapers - they get into them every morning like a hot bath.
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I wouldn't have seen it if I hadn't believed it.
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