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There are many people for whom 'thinking' necessarily means identifying with existing trends.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Many
Mean
Thinking
People
Identifying
Existing
Trends
Necessarily
Means
More quotes by Marshall McLuhan
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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Money is a poor man's credit card.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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At electric speed, all forms are pushed to the limits of their potential.
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Fish did not discover water.
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Anything that's popular is a rear-view image.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Language is a form of organized stutter.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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Only a fraction of the history of literacy has been typographic.
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It is possible to deal with the entire environment as a work of art.
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A nomadic society cannot experience enclosed space.
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