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There are many people for whom 'thinking' necessarily means identifying with existing trends.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Necessarily
Means
Many
Mean
Thinking
People
Identifying
Existing
Trends
More quotes by Marshall McLuhan
Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Our motor car is our supreme form of privacy when we are away from home.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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All discoveries in art and science result from an accumulation of errors.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The 'expert' is the man who stays put.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The new electronic independence re-creates the world in the image of a global village.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The method of our time is to use not a single but multiple models for exploration.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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