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There are many people for whom 'thinking' necessarily means identifying with existing trends.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Many
Mean
Thinking
People
Identifying
Existing
Trends
Necessarily
Means

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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The media have substituted themselves for the older world.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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