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Man works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Works
Involved
Play
Men
Partially
Leisure
Totally
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Our technology forces us to live mythically
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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I don't necessarily agree with everything I say.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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A typewriter is a means of transcribing thought, not expressing it.
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Only the vanquished remember history.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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The 'content' of any medium is always another medium.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Life. Consider the alternative.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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