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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Shapes
Communal
Resources
Ratios
Technology
Interdependence
Natural
Cotton
Sense
Resource
Staple
Also
Patterns
Staples
Like
Radio
Typography
Private
Timber
More quotes by Marshall McLuhan
Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The mother tongue is propaganda.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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The global village is a place of very arduous interfaces and very abrasive situations.
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I wouldn't have seen it if I hadn't believed it.
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Typographic man can express but is helpless to read the configurations of print technology.
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Publication is a self-invasion of privacy.
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The age of automation is going to be the age of do it yourself.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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All advertising advertises advertising.
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Money is a poor man's credit card.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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We have be-come irrevocably involved with, and responsible for, each other.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The 'expert' is the man who stays put.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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