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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technology
Interdependence
Natural
Cotton
Sense
Resource
Staple
Also
Patterns
Staples
Like
Radio
Typography
Private
Timber
Shapes
Communal
Resources
Ratios
More quotes by Marshall McLuhan
... Their power to see environments as they really are.
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Most of our assumptions have outlived their uselessness.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Electronic man has no physical body.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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It is possible to deal with the entire environment as a work of art.
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We have to find the environments in which it will be possible to live with our new inventions.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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We become what we behold. We shape our tools and then our tools shape us.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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We impose the form of the old on the content of the new.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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