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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Private
Timber
Shapes
Communal
Resources
Ratios
Technology
Interdependence
Natural
Cotton
Sense
Resource
Staple
Also
Patterns
Staples
Like
Radio
Typography
More quotes by Marshall McLuhan
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Most people are alive in an earlier time, but you must be alive in our own time.
Marshall McLuhan
Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan
The bible belt is oral territory and therefore despised by the literati.
Marshall McLuhan
Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan
I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
The story begins only when the book closes.
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All media are extensions of some human faculty- psychic or physical.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The 'content' of any medium is always another medium.
Marshall McLuhan
If it works, it's obsolete.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
Marshall McLuhan
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
Marshall McLuhan
Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
Marshall McLuhan
Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
Marshall McLuhan