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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Resources
Ratios
Technology
Interdependence
Natural
Cotton
Sense
Resource
Staple
Also
Patterns
Staples
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Radio
Typography
Private
Timber
Shapes
Communal
More quotes by Marshall McLuhan
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Obsolescence never meant the end of anything, it's just the beginning.
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Only a fraction of the history of literacy has been typographic.
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Any breakdown is a breakthrough.
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Typographic man can express but is helpless to read the configurations of print technology.
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Publication is a self-invasion of privacy.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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