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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technology
Interdependence
Natural
Cotton
Sense
Resource
Staple
Also
Patterns
Staples
Like
Radio
Typography
Private
Timber
Shapes
Communal
Resources
Ratios
More quotes by Marshall McLuhan
In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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When things come at you very fast, naturally you lose touch with yourself.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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Only the vanquished remember history.
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Typographic man can express but is helpless to read the configurations of print technology.
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The 'expert' is the man who stays put.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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Our motor car is our supreme form of privacy when we are away from home.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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The age of automation is going to be the age of do it yourself.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Most of our assumptions have outlived their uselessness.
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Language is a form of organized stutter.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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We are all robots when uncritically involved with our technologies.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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