Quote

There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Unity
Lies
Lying
Living
Hubbub
Real
Submerged
Time
Sensation
Superficial
Sensations

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The content or time-clothing of any medium or culture is the preceding medium or culture.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Obsolescence never meant the end of anything, it's just the beginning.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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The ignorance of how to use knowledge stockpiles exponentially.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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The story begins only when the book closes.
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Most of our assumptions have outlived their uselessness.
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The new electronic independence re-creates the world in the image of a global village.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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