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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Art
Immediate
Floods
Form
Search
Antiques
Stills
Innovation
Predecessors
Still
Forms
Scrap
Every
Older
Nostalgic
Figures
Museum
Predecessor
Pieces
Flood
Scraps
Causes
Museums
Stimulates
More quotes by Marshall McLuhan
The name of a man is a numbing blow from which he never recovers.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Typographic man can express but is helpless to read the configurations of print technology.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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The 'content' of any medium is always another medium.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The price of eternal vigilance is indifference.
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Any breakdown is a breakthrough.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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When things come at you very fast, naturally you lose touch with yourself.
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