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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Stills
Innovation
Predecessors
Still
Forms
Scrap
Every
Older
Nostalgic
Figures
Museum
Predecessor
Pieces
Flood
Scraps
Causes
Museums
Stimulates
Art
Immediate
Floods
Form
Search
Antiques
More quotes by Marshall McLuhan
Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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We are all robots when uncritically involved with our technologies.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The method of our time is to use not a single but multiple models for exploration.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The story begins only when the book closes.
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