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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technology
Dissolved
Individual
Tribal
Means
Literacy
Mean
Visuals
Visual
Stress
Created
Fragmentation
Magic
Specialization
More quotes by Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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First we shape our tools, thereafter they shape us
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Clear prose indicates the absence of thought.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Jokes are grievances.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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The story begins only when the book closes.
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