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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Arrogant
Meaningless
Whether
Thing
Good
Would
More quotes by Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Jokes are grievances.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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The 'expert' is the man who stays put.
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The 'content' of any medium is always another medium.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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We are all robots when uncritically involved with our technologies.
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What goes on inside the school is an interruption of education.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Anything that's popular is a rear-view image.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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