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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Meaningless
Whether
Thing
Good
Would
Arrogant

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The name of a man is a numbing blow from which he never recovers.
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First we shape our tools, thereafter they shape us
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The global village is a place of very arduous interfaces and very abrasive situations.
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Most of our assumptions have outlived their uselessness.
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The ignorance of how to use knowledge stockpiles exponentially.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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It is the framework which changes with each new technology and not just the picture within the frame.
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We become what we behold. We shape our tools and then our tools shape us.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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The mother tongue is propaganda.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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At electric speed, all forms are pushed to the limits of their potential.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Current illusion is that science has abolished all natural laws.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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