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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Arrogant
Meaningless
Whether
Thing
Good
Would

More quotes by Marshall McLuhan

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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The method of our time is to use not a single but multiple models for exploration.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Fish did not discover water.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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The new electronic independence re-creates the world in the image of a global village.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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Art is anything you can get away with.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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