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When things come at you very fast, naturally you lose touch with yourself.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Touch
Lose
Loses
Come
Things
Naturally
Fast
More quotes by Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhan
Typography tended to alter language from a means of perception and exploration to a portable commodity.
Marshall McLuhan
The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Life. Consider the alternative.
Marshall McLuhan
Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
Marshall McLuhan
The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
Marshall McLuhan
Any breakdown is a breakthrough.
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Obsolescence is the moment of superabundance.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
Marshall McLuhan
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Marshall McLuhan
Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
Marshall McLuhan
Invention is the mother of necessities.
Marshall McLuhan
