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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Single
Moments
Time
Isolates
Peculiar
Characteristics
Photograph
More quotes by Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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The media have substituted themselves for the older world.
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Jokes are grievances.
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Invention is the mother of necessities.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Electricity does not centralize, but decentralizes.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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All media are extensions of some human faculty- psychic or physical.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Our technology forces us to live mythically
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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