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Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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More quotes by Marshall McLuhan

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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
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First we build the tools, then they build us.
Marshall McLuhan
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
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When things come at you very fast, naturally you lose touch with yourself.
Marshall McLuhan
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
Marshall McLuhan
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
Marshall McLuhan
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
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Life. Consider the alternative.
Marshall McLuhan
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Invention is the mother of necessities.
Marshall McLuhan
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
Marshall McLuhan
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
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Current illusion is that science has abolished all natural laws.
Marshall McLuhan
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhan
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
Marshall McLuhan
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In antiquity and the Middle Ages reading was necessarily reading aloud.
Marshall McLuhan
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhan