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Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Advertises
Advertising
More quotes by Marshall McLuhan
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
Marshall McLuhan
Current illusion is that science has abolished all natural laws.
Marshall McLuhan
The huge advantage of Canada is its backwardness.
Marshall McLuhan
The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
Marshall McLuhan
The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
Marshall McLuhan
The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
Marshall McLuhan
By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
Marshall McLuhan
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
Mass man is a phenomenon of electric speed, not of physical quantity.
Marshall McLuhan
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
Marshall McLuhan
As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
Marshall McLuhan
Obsolescence is the moment of superabundance.
Marshall McLuhan
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Marshall McLuhan
The specialist is one who never makes small mistakes while moving toward the grand fallacy.
Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan