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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Radio
Intimately
Communication
Unspoken
Writer
Listener
Persons
Speaker
Person
Listeners
World
Affects
Speakers
Offering

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Schizophrenia may be a necessary consequence of literacy.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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Electronic man has no physical body.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Language is a form of organized stutter.
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I wouldn't have seen it if I hadn't believed it.
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The more the data banks record about each one of us, the less we exist.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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We have to find the environments in which it will be possible to live with our new inventions.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Only a fraction of the history of literacy has been typographic.
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Our motor car is our supreme form of privacy when we are away from home.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Diaper backward spells repaid. Think about it.
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