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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Radio
Intimately
Communication
Unspoken
Writer
Listener
Persons
Speaker
Person
Listeners
World
Affects
Speakers
Offering

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We have to find the environments in which it will be possible to live with our new inventions.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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People who write obscurely are either unskilled in writing or up to mischief.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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First we build the tools, then they build us.
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Typographic man can express but is helpless to read the configurations of print technology.
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