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Fish did not discover water.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Fish
Fishes
Discover
Water
More quotes by Marshall McLuhan
Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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A typewriter is a means of transcribing thought, not expressing it.
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Invention is the mother of necessities.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Schizophrenia may be a necessary consequence of literacy.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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I wouldn't have seen it if I hadn't believed it.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Obsolescence never meant the end of anything, it's just the beginning.
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First we shape our tools, thereafter they shape us
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Only the vanquished remember history.
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We don't know who discovered water, but we know it wasn't the fish.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Our technology forces us to live mythically
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I don't necessarily agree with everything I say.
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