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Fish did not discover water.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Water
Fish
Fishes
Discover
More quotes by Marshall McLuhan
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
Marshall McLuhan
Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
Our motor car is our supreme form of privacy when we are away from home.
Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
Marshall McLuhan
All advertising advertises advertising.
Marshall McLuhan
People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
Marshall McLuhan
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan
Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
Marshall McLuhan
In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhan
The ignorance of how to use knowledge stockpiles exponentially.
Marshall McLuhan
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
Marshall McLuhan
The age of automation is going to be the age of do it yourself.
Marshall McLuhan
The story begins only when the book closes.
Marshall McLuhan
I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan
The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Marshall McLuhan
There is no individualism in Eastern or oral cultures.
Marshall McLuhan
I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
Marshall McLuhan
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Marshall McLuhan
