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Fish did not discover water.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Fish
Fishes
Discover
Water
More quotes by Marshall McLuhan
Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
Marshall McLuhan
One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan
The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
The more the data banks record about each one of us, the less we exist.
Marshall McLuhan
Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhan
Affluence creates poverty.
Marshall McLuhan
The 'expert' is the man who stays put.
Marshall McLuhan
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Marshall McLuhan
It is possible to deal with the entire environment as a work of art.
Marshall McLuhan
The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
Marshall McLuhan
The global village is a place of very arduous interfaces and very abrasive situations.
Marshall McLuhan
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
Marshall McLuhan
The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Marshall McLuhan
One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
Marshall McLuhan
Art is anything you can get away with.
Marshall McLuhan
Most people are alive in an earlier time, but you must be alive in our own time.
Marshall McLuhan
The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
