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Fish did not discover water.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Fish
Fishes
Discover
Water
More quotes by Marshall McLuhan
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
Marshall McLuhan
All discoveries in art and science result from an accumulation of errors.
Marshall McLuhan
The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Marshall McLuhan
Money is a poor man's credit card.
Marshall McLuhan
The mother tongue is propaganda.
Marshall McLuhan
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan
Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
Marshall McLuhan
The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhan
People don't actually read newspapers - they get into them every morning like a hot bath.
Marshall McLuhan
If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
Marshall McLuhan
Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhan
Most people are alive in an earlier time, but you must be alive in our own time.
Marshall McLuhan
Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
Marshall McLuhan
I may be wrong, but I'm never in doubt.
Marshall McLuhan
The 'content' of any medium is always another medium.
Marshall McLuhan
Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
Marshall McLuhan
Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan