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First we shape our tools, thereafter they shape us
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Tools
Shapes
Firsts
First
Thereafter
Shape
More quotes by Marshall McLuhan
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan
We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Marshall McLuhan
While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
Marshall McLuhan
Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
Marshall McLuhan
Invention is the mother of necessities.
Marshall McLuhan
Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
We are all robots when uncritically involved with our technologies.
Marshall McLuhan
Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
The most human thing about us is our technology.
Marshall McLuhan
The rythms of typing favour short, concise sentences, sentences with oral form.
Marshall McLuhan
Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
Marshall McLuhan
The bible belt is oral territory and therefore despised by the literati.
Marshall McLuhan
In an age of multiple and massive innovations, obsolescence becomes the major obsession.
Marshall McLuhan
There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
Marshall McLuhan
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan
