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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Small
Incredulity
Secret
Protected
Evil
Secrets
Need
Denial
Needs
Kept
Large
Ones
Public
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All media are extensions of some human faculty- psychic or physical.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Nobody can commit photography alone.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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Electricity does not centralize, but decentralizes.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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First we build the tools, then they build us.
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