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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Believed
Succeed
Evil
Often
Right
Conspiracies
Conspiracy
Denial
Incredible
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First we build the tools, then they build us.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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Clear prose indicates the absence of thought.
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The method of our time is to use not a single but multiple models for exploration.
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The media have substituted themselves for the older world.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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First we shape our tools, thereafter they shape us
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Most of our assumptions have outlived their uselessness.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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We don't know who discovered water, but we know it wasn't the fish.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Life. Consider the alternative.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The huge advantage of Canada is its backwardness.
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