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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Making
Happenings
Doesn
Necessarily
Simultaneous
Else
Happening
Involvement
Doe
Harmony
Primitive
Live
Quiet
Affairs
Mean
Huge
Village
Like
Everybody
Affair
Peace
Global
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The age of automation is going to be the age of do it yourself.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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A nomadic society cannot experience enclosed space.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The 'content' of any medium is always another medium.
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The story begins only when the book closes.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Fish did not discover water.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Jokes are grievances.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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