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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Else
Happening
Involvement
Doe
Harmony
Primitive
Live
Quiet
Affairs
Mean
Huge
Village
Like
Everybody
Affair
Peace
Global
Making
Happenings
Doesn
Necessarily
Simultaneous
More quotes by Marshall McLuhan
Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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All media are extensions of some human faculty- psychic or physical.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Clear prose indicates the absence of thought.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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