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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Perceptions
Mother
Propaganda
Form
Extreme
Children
Extremes
Life
Tongue
World
Perception
Shapes
Greatest
Unconsciously
More quotes by Marshall McLuhan
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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All advertising advertises advertising.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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Schizophrenia may be a necessary consequence of literacy.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Primitivism has become the vulgar cliché of much modern art and speculation.
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I may be wrong, but I'm never in doubt.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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The method of our time is to use not a single but multiple models for exploration.
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Clear prose indicates the absence of thought.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The name of a man is a numbing blow from which he never recovers.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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We don't know who discovered water, but we know it wasn't the fish.
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