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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Would
Gives
Control
Force
Moving
Deflect
Seems
Consist
Change
Anticipation
Power
Ahead
Giving
Seem
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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If it works, it's obsolete.
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The new media are not bridges between man and nature - they are nature...
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All discoveries in art and science result from an accumulation of errors.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Most people are alive in an earlier time, but you must be alive in our own time.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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We become what we behold. We shape our tools and then our tools shape us.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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I may be wrong, but I'm never in doubt.
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